We have strengthened our long-standing relationship with Ideal Standard, with the launch of a new dedicated retail area within our Salisbury showroom.
The space will become a flagship showroom for Ideal Standard in the area with the launch of Ideal Standard’s premium Atelier Collections – a range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A). The collaboration further solidifies a 30-year relationship between ourselves and Ideal Standard with the new 47m² dedicated retail area officially launching on 26th July 2022.

To celebrate the launch we had a grand opening event at our Salisbury showroom. The event was an opportunity for our team and customers to see the collection up close , while also enjoying refreshments and entertainment provided by a local jazz duo Tall Order.

The new retail space, which was be unveiled at the event, has been curated in partnership with Ideal Standard’s in-house design team to create a stunning space for customers to view the Atelier products.

Ideal Standard have fused modern technology and iconic silhouettes to create a stunning modern bathroom colleciton.

Launched in 2021, the Atelier Collections are inspired by Ideal Standard’s rich design heritage combining aesthetics and design philosophies of the past with modern aesthetics and technology. The result is an exciting collection of new statement pieces for the contemporary bathroom, including an exclusive range of ceramics, brassware and furniture, from the clean, pure lines of the Linda-X range, to the statuesque Tipo-Z basin and the geometrically inspired Conca collections.

The bold designs of the Atelier Collections work in harmony with pieces from across Ideal Standard’s ranges through the Singular™ philosophy – an innovative approach to specification, enabling customers, designers, and specifiers to easily combine products from across the manufacturer’s offering to create unique designs for their space.

A range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A).

Speaking on the new flagship showroom, Adam Evans, Channel Director (Retail) at Ideal Standard UK, said: “For over 30 years, we’ve been working closely with Island Bathrooms to provide the highest quality in bathroom products. It’s a pleasure to continue strengthening our partnership, through the launch of a new dedicated retail space for our premier Atelier Collections.

“The showroom is a fantastic space, showcasing some incredible Ideal Standard products and providing an immersive experience for customers.”